Beginner-friendly explanations

Tools with a practical purpose

Support from Paul & Eric

One practical step at a time

Build something useful.
Then build on it.

You don’t need to have everything figured out today. Start with a clear offer, learn how to reach people, and develop your skills as you go.

Build your online presence

Use the HBA Funnel Builder to create pages for your business, introduce your offer and give interested people a clear next step.

Learn to attract customers

Explore HBA’s marketing training and put what you learn into practice. Focus on useful content, clear communication and consistent action.

Explore recurring income

If HBA is a good fit, you can explore recommending its eligible subscriptions as an affiliate and earning commissions on qualifying referrals.

Your business. More possibilities.

Already building something? Keep going.

You might be an affiliate marketer, a coach, a service provider or someone with a new idea. Your existing business can remain at the heart of what you do.

The approach is simple: explore tools that help you market your own offer, then decide whether recommending those tools makes sense for your audience too.

Give your offer a home Create a focused page that explains what you offer and how someone can take the next step.

Create a focused page that explains what you offer and how someone can take the next step.

Build skills you can keep using Practise communicating your value, generating interest and following up with potential customers.

Practise communicating your value, generating interest and following up with potential customers.

Recommend with a reason Share products because they solve a relevant problem for the person you’re helping.

Share products because they solve a relevant problem for the person you’re helping.

Understand recurring commissions Eligible referrals may generate ongoing commissions while subscriptions remain active, subject to the current affiliate terms.

Eligible referrals may generate ongoing commissions while subscriptions remain active, subject to the current affiliate terms.

The people behind the plan

Hi, we’re
Paul & Eric.

We’re two regular guys who enjoy helping people make sense of building a business online.

We share our experiences, the lessons we’ve learned and the things we wish we’d understood sooner. Expect straightforward explanations and practical conversations.

We also host a weekly live support session for people working with us—a place to ask questions, talk through ideas and work out your next step.

Do I need an existing business?
No. You can explore this approach whether you already have an offer or are still deciding what kind of online business you want to build. Your first step is to get clear on who you want to help and what you can offer them.
Can I use the tools for another business?
Yes. The idea is to use relevant tools and training to support your own business. Recommending HBA is an additional option you can explore if it suits your audience and goals.
What does recurring affiliate income mean?
It means an eligible referral can earn you commissions over multiple billing periods, rather than just once. Payments depend on the product, the customer keeping their subscription active, and the affiliate programme’s current terms. They are not guaranteed.
Is this a quick way to make money?
There is no promised income or timetable. Building a business takes learning, effort and customers. Your results will depend on your circumstances, the work you put in, your costs and other factors.
Where can I check the options and costs?
Visit Follow This Plan to explore the information Paul and Eric have shared. Before purchasing, check the current product details, subscription costs and terms on the relevant offer and checkout pages.

A few things you might be wondering

Let’s keep it simple.

Your next step

See whether this fits the business you want to build.

Explore HBA with Paul and Eric, get familiar with the options, and decide what makes sense for you.

Take time to review the details. The decision is yours.